Vico C: A Self-taught Philosopher



Vico C: A self-taught philosopher

Vico C, the most popular Latin philosopher and urban poet of recent times, returns after a few years of absence with a new and powerful album. As one of the pioneers of the musical movement that eventually gave birth to Reggaeton, Vico C shows us with this new album that he is still the leader.

Twenty years of musical career are transformed into Vico C’s more recent album "Babilla,” in stores on Ocotber 6, 2009. "Babilla" is a story of many chapters. The songs and themes recurring on his lyrics intertwine with each other in a manner only representative of the style of the Philosopher of Rap. Songs like “Babilla”, “Sentimiento”, “Prueba de Farmacia”, “Moriré” and "Angelina" will mark the new generations of the Latin Urban movement.

This new project includes the collaboration of many important and talented artists of the genre, like Arcangel, Yaga y Mackie, Wiso G, Gustavo Laureano, Angel Lopez and Andy Montañez. The first single, the title track, hit the airwaves on July 1st and has been rotating strongly in New York and Puerto Rico. The second single, “Sentimiento” will be released at the end of August.

Luis Armando Lozada Cruz was born on Sept. 8, 1971 in Brooklyn, New York. Soon after, his family moved to San Juan, Puerto Rico where his parents saw early on that their son had artistic talent so they decided to enroll him in theater lessons. The stage helped him develop his talent, but he didn’t decide what he wanted to do with his life until he heard a certain song.

In 1980, “Rapper’s Delight” became a radio hit and inspired Luis Lozada to dream of his future. At the age of thirteen years old he begins the art of Spanish Rap, not English like everyone else. He forms a team with DJ Negro and they begin to record their art clandestinely. It is here, in the streets of Puerto Rico that a new music genre is born, Latin Hip Hop and Reggaetón.

Inspired by Run DMC and the Sugar Hill Gang, Luis in 1984 formalized his career, naming himself Vico, and adding the C simply as a novelty. By the end of the 1980s, his independent release LA RECTA FINAL had become a collector’s item for his fans. In 1990 he releases “Me Acuerdo,” in 1991 “Bomba para Afincar,” in 1992 two new songs that earned him gold and platinum records: “Saborealo” and “María” and in 1993 “Explosión”

Vico C continued with CON PODER, AQUEL QUE HABÍA MUERTO (more than 300,000 sold in the United States), VIVO (Latin Grammy winner), EMBOSCADA (Latin Grammy nominee) and also a number of greatest-hits collections and special collectors’ editions.

Everything seemed to be going perfectly until a motorcycle accident changed his life and led him to a new awakening. This event left him in a deep depression and caused him to seek shelter in a world that could seemingly take him away from his emotional suffocation: a world of drugs.

“As is normal, I began smoking marijuana in the barrio, before I was famous. And I’d say that I moved to cocaine because I was influenced by the bad friendships that appear in this environment, there’s always someone offering it to you. But it got worse after the accident, when I was banged up. They prescribed me a cornucopia of medicine and since I couldn’t sing, I fell into a depression and I decided it was best for me to be anesthesized all the time,” he explains.

While living in Orlando, Florida, Vico C experienced the solitude of a prison cell, though he never let it overwhelm him. To the contrary, it was a time when he felt closer than ever to his family and friends. It was also at this time in his life when he endured the loss of his mother to a serious illness.

Instead of giving up in the midst of all these tragedies, Vico was motivated to change his life again. In prison, he decided to start recording a new album. The album EN HONOR A LA VERDAD was released in 2003 and shows the artist with an open heart and his talent reinforced by his experiences and newfound wisdom. The entertainment industry recognized it with a Grammy as Best Urban Record. In 2005 Vico C releases "Desahogo", an album that received a Grammy and Premios Lo Nuestro nominations.

Vico C is a legend in Latino popular culture. His philosophy of life is the same one he expresses in his songs. His education and life lessons come from his drug addiction to his Christian awakening, from life in the San Juan barrios to the stages of the Grammy and Billboard awards, from the intimacy of a family that supports him, to the ovations of a continent that acclaims him.

“I feel very grateful that the people have forgiven me for so many things. I feel like I’ve regained ground not just as a public figure, but as a man,” he says.

Now, Vico C is enjoying his life and career to the fullest, eager to reconnect with his public, which he considers his best friends.

This is the story of a man who created a philosophy out of his personal experiences, and in turn created art out of his philosophy.

Soy un filosofo sin doctorado (I’m a philosopher without a doctorate) Porque en la calle yo me he graduado (Because I’ve graduated in the streets)

Soy el filósofo (I’m the philosopher)

Sabiduría y demás (Wisdom and plenty of it)



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